A common theme in Sunday night’s Super Bowl commercials was the use of contemporary recordings of classic songs. For advertisers, that’s an effective strategy, no doubt triggering sincere pathos in an audience of more than one hundred million people. It just so happens that Jeep used this strategy in its ad for the Renegade, and […]
Tag Archives | Videos
Watch: Hellcat 0001 Assembled
By this point you should probably understand that when “Kickstart My Heart” by Mötley Crüe starts playing, something awesome is about to happen. This video is no exception. Though it’s less of a stunt, it’s still radical watching the first Challenger Hellcat assembled in fast motion. And make no mistake, this is the first. It’s […]
Just The Facts on Ram’s Competition
Occasionally, you just have to sit back and let the man with the most perfect voice for truck advertisements do his job. That’s exactly what Ram is doing in its most recent campaign, “Just the Facts.” The philosophy of Ram Trucks has always been to focus on the simplicity of raw strength. Guts. Glory. Ram. […]
Chrysler’s Rejected Humvee Prototype
We’ve previously discussed Jeep’s standing as the most patriotic brand produced in the United States. This reputation stems largely from the vehicle’s outstanding military service record, though it is bolstered by the high percentage of proud Americans who continue to drive Jeeps and Jeep brand vehicles today. Meanwhile, the military has moved on to more […]
The Secret of Getting to Leith Autopark Wendell
Pssst. We want to tell you a secret. It’s something that we wish wasn’t such a secret, so that’s why we’re telling you. You know the saying, the one about “secrets” and “no fun” and “unless you tell everyone.” So here it goes: Leith Autopark in Wendell is just minutes away from Raleigh. We’re talking […]