When you think innovation, your mind probably jumps to Google or Apple or another tech giant that’s making waves in the way you perceive the world. Well, not to toot our own horn, but you better watch out. Dodge has cracked Fast Company magazine’s Top 50 Most Innovative Companies of 2014 in a big way.
Fast Company has been keeping tabs on progressive businesses since the nineties, and they have ranked Dodge as the eleventh most innovative company on their list. Why, you might ask? Simply put, for having a sense of humor. Dodge understands that there’s no such thing as bad press, which is why they were thrilled that Ron Burgundy took some liberties when he appeared on Conan.
Dodge also organized product placements across a wide range of media, including the latest Fast & Furious movie, SyFy channel’s Defiance, and an ad series with notorious rap artist Pitbull. Whatever it takes, Dodge wants to be prescient, right on the tip of your tongue.
Dodge’s diverse advertising approach is actually mirrored in our approach to this blog. We wanted to start over and make a more personal, intimate web community so that we might be relevant to you, and so far, we think it’s working. If you have any feedback, please leave a comment, email us at comments@leithmail.com, or tell us about it when you visit Leith Chrysler Dodge Jeep RAM.
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