2014 NAIAS: Interview with Robert Hegbloom and Michael Cairns

Photo: Car and Driver

A lot of noise comes out of the North American International Auto Show. It’s the nature of the industry – Cars are noisy business. There are lots of engines revving, tires squealing, and maybe even some backfiring – if you know what we mean. The show also features plenty of talking, though, and that’s why Car and Driver sat down to interview Robert Hegbloom, RAM’s director of marketing, and Michael Cairns, the vehicle line executive.

C/D asked a number of questions, covering topics like the Dodge RAM brand split, Sam Elliot, the Cummins diesel engine, mid-size pickups, and the use of aluminum in trucks. Read what the RAM execs had to say in the full interview here.